“You don’t always die from tobacco, sometimes you just lose your lung. Oh, you don’t always die from tobacco, sometimes you just snip out your tongue…” A cowboy sits in the middle of a busy street and sings, using a voice box (because he has a hole in his throat). This provocative ad is an example of the type of persuasive tactics that the Truth embeds in its campaign. The Truth is the largest youth smoking prevention campaign in the U.S. and it has become a popular success story that educates society about the tobacco industry and the effects of smoking through advertisements.
Unfortunately, it has been financially in jeopardy since 2003. The purpose of the newsletter is to inform the public about the future of truth campaign and consequences of the loss of funding. We are engouraging the users of the medical information websites, such as webmd.com and cdc.gov, to donate to the organization as well as to show their support by submitting their signatures on our website.
Please check out out newsletter below: